Netology - fast-pace boutique consulting agency

the boutique consulting
agency for product-led, telecoms, media
and technology

Innovation, vision and pace: consulting
for growth in the digital world

Create

We help startups and tech companies to find to improve their products
and vision

Transform

We transform products, teams and how they work to advance the business in weeks, not months

Scale

We scale companies to millions of users, growing ARR and retention

About us

Our diverse expertise and proven track record are in bringing growth to the product-led AI, tech, telecommunications, transportation, and media industries. Our team built products for startups from the beginning and grew them to 65 million monthly active users, doubling paychecks and retention and making companies profitable.

We’re proud of our clarity of vision that benefits businesses from startups to enterprise-scale corporations in b2c, b2b, and b2b2c for each client in their unique setting, locally and internationally. We are focused on delivering reliable solutions fast while getting the best from people working together with technology.

Our grounded approach delivers improvements in internal capabilities, operational resilience and robust growth. As a specialist consulting firm, we help clients with total digital transformation, strategic action and a go-to-market approach that’s based on a thorough understanding of their priorities. We help establish frameworks that very effectively balance customisation with stable, future-proof infrastructure.

Headquartered in London, we have a global reach Our presence in key emerging hubs like Dubai, New York, Berlin, Belgrade and Kyiv enable us to deliver services and solutions with precision, speed and effectiveness.

Our mission

To bring Netology’s knowledge, experience and power to make your business stronger.

Our philosophy

Our approach and our commitment is to add value to everything we touch.

In today’s world, technology drives growth. It’s no longer a back-room function, but an opportunity to transform the way we do business. Innovation, digital scaling and operational resilience go hand in hand to create routes to success in the short, medium and long terms.

Navigating rapidly changing markets and swift developments in technology requires a clear head and certainty of purpose. It’s no co-incidence that Netology’s success is grounded in these principles. We get the details right without losing sight of the big picture.

For example, we provide a simple and efficient means of building an MVNO. By giving our customers the ability to access multiple markets via a single platform, we support the rapid expansion of international MVNO offerings. Likewise, our MVNA solutions offer a wide range of services, from mobile radio access, CRM, billing and provisioning, as well as the potential to interface with third-parties such as FinTech providers.

Our whole philosophy is fine-tuned to help our clients transform the way in which they work. We’ll help you rationalise and transform your digital technology stack alongside wider system optimisation. As well as sound objective advice, we can deliver the technological solutions too. Everything we do is designed to advance your business in sustainable ways.

Netology’s holistic approach will help future-proof your business, supporting your core values while keeping your organisation truly dynamic. We’ll help clarify your priorities, support development and productivity, and find new ways to improve performance. So whether you’re a startup facing funding rounds, or a mature organisation with new competitors, our consultancy service will help you design technological solutions that will maximise opportunities - now and in the future.

Start building, right away. email info@netology.uk

projects

A Joint Venture partnership in Eastern Europe with Plintron, the world's largest multi-country cloud communications-as-a-service provider. Here we supported its Cloud Communications Solutions to Consumer Businesses, Devices Businesses, and Mobile Businesses to roll out a mobile virtual network aggregator (MVNA).

This venture created a single point of entry for Mobile Virtual Network Operators (MVNOs) looking to develop CIS coverage quickly and easily. We’ve created a straightforward way of building an MVNO, also giving our clients the ability to access CIS markets via a single platform. This has supported the rapid expansion of international MVNO offerings. In parallel, our MVNA solution offers a wide range of services, from mobile radio access, CRM, billing and provisioning as well as the potential to connect with third-party providers, for example in the field of FinTech.

Strategic advisory and consultancy for Neqsol Holding telecommunications and hi-tech assets throughout Ukraine and Azerbaijan.

Our main projects with Neqsol include working with Bakcell and Vodafone UA in Azerbaijan and Ukraine – we’ve helped them to adopt the latest innovative technology in order to maximise their customer value proposition, grow their customer base, and establish new revenue streams.

A ‘Series A’ round fundraising for To the Moon Mobile, a first UK based mobile and fintech startup.

Support included technological systems solutions and consulting to develop a customer focused business model showing the benefits of simplicity, value for money and reliability.

A full Mobile Virtual Network Operator launch and roll-out, with ongoing strategic management of commercial operations in Ukraine, Russia and Macedonia for Lycamobile group, one of the largest MVNOs in the world with over $2 billion annual turnover.

Technological and commercial consultancy at national and transnational scale, facilitating technical transitions and operational effectiveness, reliability and economies of scale.

Advisory services for Tata Communications and Jaguar Land Rover in their Internet of Things (IoT) projects in Russia, Kazakhstan, Armenia and Belarus.

The automotive industry is undergoing rapid change worldwide, both in terms of changing markets and the adoption of many new technologies, including for electric vehicles. We have advised Tata Communications as to several appropriate local partners in CIS and Ukraine for its major automotive subsidiary, Jaguar Land Rover. The selected Connected Vehicle Platform included the eSIM technology to offer cellular connectivity to JLR vehicles in the region.

our team

Meet the individuals who bring a unique perspective, broad experience
acquired through close collaboration with clients, and deep insight to our work.

Sergej Kostenko

CEO
London, Kyiv

# MVP and fundraising

# Turnaround & restructuring

# Tech transformation in private equity

# Advisory board

# Mergers & acquisitions

# Digital transformation

# Crisis management

# Regulated markets

Sergej is a UK based entrepreneur, investor and a senior executive with over 15 years of experience in the Telecoms, Media and Technology sectors.

In 2009, he founded his own consultancy business in London, which now operates as Netology. It remains one of the leading boutique agencies specialising in the TMT sector, with a strong understanding of the Mobile Virtual Network Operator (MVNO) domain. Sergej has in-depth experience and a successful track record of launching and growing MVNO and Mobile Virtual Network Aggregator (MVNA) businesses in Eastern Europe with revenue of up to $1.8 billion.

Sergej has led the international cross border businesses of Lycamobile and Pareteum in Ukraine and Russia, with responsibility for all commercial, financial, and technical activities of their local operations. He has led large teams of up to 200 employees, creating a supportive environment to acquire the necessary permissions from governments and in order to operate safely; he’s led partnerships with network operators to secure the best possible coverage and commercial terms.

Sergej holds a BA (Hons) in Business Administration from the Open University in the UK. He is a former professional boxer.

Lev Zabudko

Chief Product Officer
London

# Product vision

# Team reassembling & running

# Tech transformation & AI

# Scaling businesses and products

# Development and project management

# MVP

# Crisis management

# Regulated markets

Lev is a UK-based senior executive and entrepreneur with over 17 years of experience in the Tech industry.

Technology product executive with hands-on expertise with 17+ years of a career that includes developing products for 63+ million monthly active users, CPO at 300+ employee company. An innovator responsible for the product growth on new market niches for IoT devices using AI, ML & RL, and built a leading payment system serving 500,000+ payments daily.

Lev is completing an Executive MBA course at Hult Business School, London. He is a former professional freerunner.

Alex Frimerman

Managing Partner
London, Baku, Tel Aviv

# VC's fundraising

# Mergers & acquisitions

# Digital and technology

# Project management

# Corporate restructuring

Alex joined Netology in August 2019 as a senior partner based in London.

He is a telecom software executive with more than 20 years’ in the Telecommunications, Media and Technology industries in the CIS.

Alex spent more than 19 years working for Amdocs, where he oversaw many large-scale projects and gained considerable experience managing P&L for the company.

Alex also is a co-founder of To the Moon Mobile.

Alex graduated from the Israel Institute of Technology, Haifa with a BSc degree in Civil Engineering.

Andrew Hallam

Senior advisor
London

# Stakeholder relationship management

# Financial management

# Governance, risk and control

# Ethics and professionalism

Andrew joined Netology in 2020 as its non-executive chairman, bringing a lifetime of experience in the Telecommunications industry. A hands-on individual, he’s been involved with numerous successful startup companies. He has held senior positions for the past 40 years of his career with organisations in the sector, including BT, DESTIA, IDT Corporation and Lycamobile.

Andrew is a natural team leader, possessing both the technical and commercial expertise, and the board experience, to successfully run and steer an organisation.

Andrew has a BSc (Hons) in Electrical and Electronic Engineering from the University of Sheffield. He is also a deputy chairman of his local Parish Council.

Andrei Kozliar

Senior Advisor
London

# Digital banking

# Fintech

# Banking products

# Banking transformation

# Risk management

# Strategy and Innovation

# Interim management

Andrei is a seasoned financial services expert, with 20 years of professional experience in senior and executive leadership roles in international banking.

He’s led numerous startups and digital & transformation projects. Andrei’s career has covered regions around Western and Eastern Europe, with large multinational banks as well as many startups, focusing on overall banking strategy. This has included innovation, risk management, product strategy, IT and Operations, as well as Financial Services in Telecoms.

Over the two decades, Andrei has held several Board level and CEO positions at RBS, BNP Paribas, GE Money, Renaissance Capital, Svyaznoy Bank, TouchBank, VEON, as well as various fintech firms.

Andrei has a BA degree in Business Administration from the South Bank University (London), and an MSc in International Business Economics from the University of Westminster in London.

Alexey Leonov

Senior Advisor
London

# Future marketing and business strategy

# M&A and tech due diligence

# Program management

# Large Scale transformations

# DevOps

# B/OSS

# Enterprise architecture

# Core network

Alexey has 20 years’ experience in the Telecommunications and Software Development industries, on both the customer and vendor sides.

In Amdocs he led architecture and technical consultancy services in Eastern Europe, the Nordic countries, the Baltic states and the mid-Asia regions. He provided solutions for various sized projects, from green-field startups to large-scale transformations in Tier 0 service providers, such as Beeline, Rostelecom, MTS and Vodafone. He also played key roles in Amdocs’ M&A projects, providing technical due diligence and onboarding of newly acquired products and services.

Before joining Amdocs, he held managerial positions in VimpelCom (now VEON), and was responsible for IN & Service Platforms operations and development in Russia, as well as for business and operational support systems implementation and integration on the new markets. He took part in all major VimpelCom M&A deals and new market development projects in Russia (Golden Telecom acquisition, Fixed & Broadband products, FMC), CIS (Kazakhstan, Ukraine, Uzbekistan, Tajikistan, Georgia and Armenia market launches) and in the Asia Pacific region (Vietnam, Cambodia). He established a strong reputation leading complex technical projects under the Beeline brand including architecture landscape analysis, solutions selection & implementation, clients & products migration, and establishing initial operations and implementing new offerings.

Anna Vasiliev

Associate Director
London

# Investor relations (IR)

# Problem solving

# Project management

# Legal

Anna joined Netology as an Associate Director based in London and brings more than 20 years’ experience in management consulting.

Anna focuses on commercial strategy and customer experience, and works with clients across the globe including Europe, Middle East, Africa, Russia and the CIS countries.

Her speciality and expertise is in helping customers to define and execute business strategies to stimulate revenue growth. She also oversees the compliance and IR activity at Netology

Anna remains very passionate about the overall impact of digital on economic growth opportunities.

Anna holds an LLB in business and Finance Law from the Brunel University, London. She is fluent in English and Russian

Sergej Kostenko

CEO
London, Kyiv

# MVP and fundraising

# Turnaround & restructuring

# Tech transformation in private equity

# Advisory board

# Mergers & acquisitions

# Digital transformation

# Crisis management

# Regulated markets

Sergej is a UK based entrepreneur, investor and a senior executive with over 15 years of experience in the Telecoms, Media and Technology sectors.

Lev Zabudko

Chief Product Officer
London

# Product vision

# Team reassembling & running

# Tech transformation & AI

# Scaling businesses and products

# Development and project management

# MVP

# Crisis management

# Regulated markets

Lev is a UK-based senior executive and entrepreneur with over 17 years of experience in the Tech industry.

Alex Frimerman

Managing Partner
London, Baku, Tel Aviv

# VC's fundraising

# Mergers & acquisitions

# Digital and technology

# Project management

# Corporate restructuring

Andrew Hallam

Senior advisor
London

# Stakeholder relationship management

# Financial management

# Governance, risk and control

# Ethics and professionalism

Andrei Kozliar

Senior Advisor
London

# Digital banking

# Fintech

# Banking products

# Banking transformation

# Risk management

# Strategy and Innovation

# Interim management

Andrei is a seasoned financial services expert, with 20 years of professional experience in senior and executive leadership roles in international banking.

Alexey Leonov

Senior Advisor
London

# Future marketing and business strategy

# M&A and tech due diligence

# Program management

# Large Scale transformations

# DevOps

# B/OSS

# Enterprise architecture

# Core network

Alexey has 20 years’ experience in the Telecommunications and Software Development industries, on both the customer and vendor sides.

Anna Vasiliev

Associate Director
London

# Investor relations (IR)

# Problem solving

# Project management

# Legal

let’s stay in touch
you can contact us here

info@netology.uk

71-75 Shelton Street
London, England,
WC2H 9JQ

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